Top AI Marketing Tools To Stay Competitive in 2024

Businesses now significantly run on adept marketing software, being the most dominant ones are AI-centred. AI is one of the most hot topics among businessmen today in 2024. The benefits of using AI technology are manifold like, it can handle mass amounts of data, automate different manual tasks, offer great customer support, analyze customer data, anticipate demands, and many more.

In a study, it was also found that about 95 % of marketers today employ AI technology to make their business function much smoother and easier. In this blog, we will explain everything related to AI marketing tools and which specific tools are used for different marketing purposes.

So, let’s dive in:

What are AI-driven Marketing Tools?

AI marketing tool is basically a platform that makes use of AI technology to innovate marketing activities and make their processes far simpler. Generally, when businesses fail to manage, organize, and optimize bulk enterprise data, AI-powered solutions are used.

The AI software makes use of AI algorithms, natural language processing, machine learning, and data analytics to make functions smoother, optimizing and making marketing strategies better.

There are different spheres to be managed in businesses like finances, marketing, reporting, merchandising, digital optimization and so many more.

And to have a sharp control of these components, there is a need for advanced functioning. There arises the need for AI.

Here we will have a look at different AI tools that will be used in different sectors of business management technically in 2024. So, let’s take a look:

AI Tools For Digital Marketing

• Hubspot

HubSpot is the foremost tool that integrates AI and is greatly used for various marketing functions. The platform can be used for advanced management functions, automation, personalization, and for content strategy.

• Chat GPT

Chat GPT is another powerful AI source that is the best source for enhancing customer engagement. With this tool, one can enjoy the benefits of multi-tasking, personalized marketing, and audience-centered content creation that remarkably helps in sales conversion.

• Keyword Keg

Keywords are pivotal from the point of view of promoting one’s digital marketing website. To bolster the visibility on Google search engine, the right usage of keywords is necessary. This particular AI- tool is superb for fetching suggestions from search engines or databases like Amazon and YouTube to do the right stuffing using ideal keywords.

• Leadcrunch

Leadcrunch is the fabulous tool used to identify the valuable B2B leads. The technology analyses past data regarding customer behavior and based on that helps in formulating effective leads that definitely would convert.

• Google Marketing Platform

Google has a list of tools like Google Analytics, Google Ads, and Display & Video 360 which are essential to have hands-on for excelling in the digital marketing funnel. These tools help in anticipating customer behavior which improves campaign targeting and fetches more traffic on the website.

AI Tools For Social Media Enhancement

• Sprout Social

Sprout Social is basically used for sentimental analysis and is an effective social media management platform that helps enhance business visibility. Leveraging AI power from Sprout Social, marketers can easily engage with customers widespread.

• Cortex

Cortex AI tools can be the fuel for any digital marketing business because it helps in driving more sales. AI gauges marketing data from different channels and deduces what factors are generating engagement and based on that it creates quotes for the target audience.

• Hootsuite

Hootsuite is trending at the top in 2024 for effective social media AI handling. This platform allows users to manage multiple social accounts at once on a single dashboard. Additionally, it supports integration with the topmost social networks like Facebook, Twitter, Instagram, YouTube, Pinterest, and so on for wide scale customer engagement.

AI Tools For Audio Video Content

For a digital enterprise to excel, of course, there is a need for audio and video content. Here are some AI systems used for that:

• Descript

The pros can use this AI platform for advanced audio filtration functioning as well as video editing. It has wonderful features that make audio-video content attractive and inviting such as voice cloning, automatic transcription, and easy audio editing tools.

• Sonix

A lot of digital marketers make use of Sonix for converting audio to text whenever needed. The software has the ability to integrate with different audio-video platforms, has multi-lingual support, and is fast in operating.

• Lumen 5

Lumen 5 is the most efficient platform that is used to convert texts to engaging video content. Adept social media marketers prefer to use this AI tool for marketing because it has state-of-the-art video elements to create compelling video content.

AI Tools For Workflow Enhancement

• ClickUp

ClickUp is used for enhancing automation, intelligent scheduling, and time-tracking and also for data-driven performance insights within a single workspace. This helps the work team enhance their productivity by accelerating their functions.

• Smartsheet

This particular tool does predictive analysis for the tasks needed to be done and also helps in automating workflows, project management, and collaboration easily.

• Monday.com

Monday.com is one of the best comprehensive AI-powered platforms that identify important tasks to be done first and then set up work schedules automatically. The tool sets due dates for the tasks based on the project requirements.

AI Tools For Content Writing

• Surfer SEO

Surfer SEO is one of the best content optimization tools which when you are writing any content, will detect its rank worth on the search engines. With the help of this, the writer can get to know about the readability, right keyword density, length, format, and other ideal content aspects for creating valuable copies.

• Notion AI

Notion AI is a smart AI tool that can help get content done in a breeze. The user will just have to ask questions about anything to Notion and this tool will automatically come up with great answers. It’s like having a personal assistant to create different copies.

• Content at Scale

This one kind of AI tool is a superb thing to be used. The writers can confidently use this tool for generating off-the-scratch content and that won’t also look like it was created by AI. However, the writers would have to bring their own creativity as well to make the most out of this tool.

The Key Takeaway

The best AI marketing tools enhance one’s business scalability, reach, analytical power, strong decision making, and also customer bandwidth. Today's marketers know at their fingertips which AI tools they need the most for their business growth applying the best of their knowledge.