Which One Is Right for Your Business?

To start any business and run it successfully online, one needs a well-maintained e-commerce website. To run an e-commerce platform one needs a strong and lucrative user interface that manages the e-shop well and smooths its functioning.

In the world of online ventures, there are numerous platforms available for designing an e-commerce website such as WooCommerce, Magento, Big Commerce, Shopify, Shopify Plus, and so on. Each platform has its own specific features and configurations.

One should select the right one based on the products, services, and customers which the e-commerce owners would be dealing with. In this blog, we will look through the prominent features Shopify and Shopify Plus offer to e-commerce owners and which one is best for e-business stability.

Distinguishing Shopify and Shopify Plus

Shopify

Shopify is the most stable shop interface for small and medium-sized businesses. Also, it's the best source platform to manage and customize one’s commerce stack for driving conversions and bolstering customer connection. The most eminent features of this e-commerce interface are:

• It’s retail forward which means it offers fabulous omnichannel solutions for more touchpoints with less friction.
• One can enjoy seamless buying experiences by owning the foremost digital commerce features for B2B.
• The interface is used for extensibility which means the owners build and extend the customizations they want for pure freedom.
• Ideal platform for headless commerce, the e-com owner can host anywhere and deploy in hours.
• The basic pricing for Shopify starts from around $39 per month and goes up to $399 for the advanced plan.

Shopify Plus

On the other hand, Shopify Plus is another version of Shopify but is designed for operating e-commerce businesses that are larger or have higher sales volume. The e-commerce owners can enjoy all the features of Shopify in this platform with rather advanced functionalities that are necessary for operating large-scale e-commerce enterprises.

The key features of this e-commerce interface are:

• Including all Shopify features, Shopify Plus also offers additional benefits like an efficient account manager, access to different apps and integrations, customizable checkout experiences, and higher API limits.
• One can have the dedicated support of a Merchant Success Manager with this platform and general access to resources like Shopify Plus Academy and also a private Facebook group for plus merchants.
• Task automation can also be done via this source platform for handling numerous transactions without compromising performance.
• Shopify Plus gives full control over checkout processes and this ability gives online businesses the power to really reduce cart abandonment and convert hesitant shoppers into real customers.
• Shopify Plus charges around $2000 per month and the pricing goes higher with adding different extensions and customizations.

Hence, we have listed out the general differences between Shopify and Shopify Plus, one can select the ideal platform as per the needs and business demands.

Choosing The Right Platform: Shopify Or Shopify Plus

Now, here we will provide you some tips on which platform one must choose as per different requirements. So, let’s have a look:

1. As Per The Business Size

If the person is going to set up a small business online, then Shopify is the ideal source for starting out. Because it handles moderate traffic and sales.

Whereas if the audience is large and products are manifold, one must go for Shopify Plus, because Shopify Plus has the advanced features to handle large businesses.

2. Budget

Framing a budget plan is also important when one selects the ideal e-commerce platform. The price range for Shopify is significantly less than Shopify Plus. If the budget is comparatively less, one can opt for Shopify with various customized add-on features.

3. Features & Customization

Some features of Shopify can be appealing to the e-shop owner. It might happen sometimes that customizations in the Shopify Plus are more advantageous. One should gauge the needs and requirements first and then choose the ideal e-commerce store handler for themselves.

4. Scalability & Performance Needs

The Shopify Plus has enhanced features and wide scalability. In addition to this, it handles thousands of transactions in quick seconds. So, if your e-business needs much larger efficiency of operations, then it’s viable to choose Shopify Plus e-com platform. Otherwise, for slow traffic and lesser sales volume, choose Shopify.

5. International Or Multi-Channeling Goals

Different businesses run on different practicalities. Like some e-business owners, they want to cover international sales as well rather than just domestic ones, so in that case, Shopify would be a plus.

On the other hand, if an e-commerce operator wants to scale up his or her business via multi-channels or multi-stores. Then there would be the need for an advanced interface for handling the global market and at that time, the e-shop owners should opt for Shopify Plus.

6. Consider Content Complexity

For making a decision regarding the right online marketplace for your website, another prominent factor is content. The content can be the product description, banner listing, audio or visual content, informational articles or blogs, and various other things.

A panel that beautifully presents your content based on the aspect of what amount of data has to be shown is one key factor in selecting the right e-commerce platform. Shopify is suitable for straightforward content demonstration while Shopify Plus has advanced management features.

7. Type of Integrations

Get to know the different types of smart app integrations you will need for your e-business like e-mail marketing integration, social media handling, or inventory management. These are available on the Shopify platform. Whereas if you need further level exclusive integrations or smart features like automation of things, and custom checkout for your e-com business, then simply go for Shopify Plus.

8. Personalization Capabilities

Every business runs on how it treats customers and makes them buy products and services. Just know what level of customer handling patterns you need for your brand. For example, if you need basic customer personalization options, choose Shopify. But if your customers are rather difficult and your brand is challenging marketability, it is advisable to buy the Shopify Plus Platform.

The Gist

Shopify and Shopify Plus, both are user-friendly and adaptive e-commerce platforms for e-business owners. One must gauge e-commerce business requirements before deploying the interfaces to finally run the brand. Carefully chosen platforms can provide lucrative results in the long run to e-commerce business owners.